Cherry Optical Lab is proud to announce that we’ve been granted membership to a program called “Something Special from Wisconsin!”

In the realm of independent optical labs, we believe in setting the bar high and pushing the boundaries of innovation and quality, especially in areas traditionally overlooked. Take, for example, our transformation of tint operations into an art form and a center of excellence. 🎨✨

We are thrilled to announce the launch of COL's Kickoff Team! This team was created to elevate our services and support our Sales Team in onboarding new customers.

Here’s a high-level look at what’s new: Only 25 seconds to sunglasses dark* 2x faster Fadeback – back to clear in less than two minutes* Available in 8 colors, including the all-new Ruby Transitions Better vision quality

To quote one of our Sales Team members, Paige, “The three days in the booth at Vision Expo were spent interacting with people from around the country, many of whom stopped by to share how much they love Cherry and are so impressed with the quality, service, and craftsmanship they experience when receiving their orders from COL. Others stopped by because they had heard “nothing but good things” about what Cherry has to offer and how we’re different [better wink-wink] than your run-of-the-mill Lab – it was a bit of a love fest!”